The CEO change ends an extraordinary run by Cook, who succeeded Apple’s legendary cofounder Steve Jobs as CEO in 2011, stepping into perhaps the biggest shoes to fill in business history.
Ascentium, founded in 2024, is pursuing an aggressive roll-up strategy to quickly build its geographic footprint across Asia.
“I am under no pressure whatsoever,” Trump said on his Truth Social platform.
The market’s muted reaction to Apple’s leadership handoff is shortsighted. Cook’s deliberate, Steve Jobs–approved succession puts Apple ahead of AI rivals.
The sign sparked a backlash that reveals deeper problems for the brand.
Head of hardware to become next chief executive while Cook will become chair of the iPhone maker